by Pravallika | Mar 3, 2025 | Uncategorized
When you build a business you create a mission, and vision and have a set of protocols to be followed. However, most businesses fail to follow these as they grow and end up directionless. Adaptability to new trends, overwhelming projects, and implementation of new ideas eventually result in unorganized, increased risk management due to poor decision-making. Overall, it affects the growth of business and you require to find a solution.
The Gartner Group first used the abbreviation ERP in the 1990s i.e; Enterprise Resource Planning Software that integrates with your business modules which are: Finance & Accounting, Management Accounting, Human resources, Manufacturing Order Processing, Supply chain management, Project management, customer relationship management, and data services. These are where the company needs quick decisions but it should meet the goals, lower risk, and high profit.
- What is the importance of an ERP system?
- What are the advantages of an ERP system?
- Does my organization need it?
For these questions, the answers are simple and listed below to help you understand more about ERP.
1.Operates in Real-time Data
A quick decision can be made by any piece of information or data but is that the right solution? Is it a long-run solution? So, to figure out this up-to-date is needed. A constant survey, fresh reports, Managing data, and storing consistently are required to make an instant decision which leads to greater operational efficiency and business performance.
2. An Integrated method for business
An employee always prefers an all-in-one database with each process running independently. ERP software does the right job by supporting multiple functions across your enterprise by integrating which includes complete use of raw materials, optimization of inventory, production planning and scheduling, budget cuts, and satisfying customer experience.
3. Workflow is easier with ERP
Every team needs a workflow process that can increase productivity. The functions of each employee or the information required of him/her are streamlined. Generating and executing unique business means through workflows and alerts supports continuous improvement. Workflow automation of ERP supports decision-making throughout the organization.
Conclusion
ERP Software is useful for all mid-size organizations where it needs a method of organization to improve efficiency. Decisions are taken with experience and manually hence chances are more for it to go wrong. Every ERP system in place tells what is the right decision taken under circumstances with resources, people, and the time leading a path to greater opportunities.
by Pravallika | Mar 3, 2025 | Uncategorized
“The key to artificial intelligence has always been the representation” – Jeff Hawkins
The artificial intelligence world continues to be a field of business battle where these modern techniques are enhancing the growth of the business. AI has the power to look and predict, have different perceptions, can provide different strategies, and overall better customer experience. A source says that the market for AI solutions is expected to reach US $47 billion by 2020. That’s why it’s a Now or Never question for businesses to accept the fact that AI can deliver limitless opportunities that we can take advantage of.
Once we realize AI is something magical it becomes difficult for businesses to figure out What do they need out of AI? How can they use AI efficiently? And Are they using it correctly? Here are the ways to take advantage of AI which will help you in changing the course of business.
1.Authentic results lead to high productivity
As we always know machines don’t rest and will not make mistakes. AI allows the computer to self-learn without being explicitly programmed. AI can be used in any application that seeks a prediction, or a solution to a challenge – given access to relevant data. It can take information regarding the projects, analyze new perceptions, companies can allocate tasks which they need precisely or repetitive tasks such as generating calls for non-paid customers when humans are bored of doing the same task every day.
A live example is in the Netherlands, 97% of healthcare invoices are digital. A Dutch company uses AI to scrutinize the data to highlight mistakes in treatments, and workflow inefficiencies and helps area healthcare systems avoid unnecessary patient hospitalizations.
2. Saver – Time and Money
AI’s can be trained, followed the same protocol, adaptable to work behavior and set of pattern recognition techniques as given to Humans, but here the difference is how fast AI’s can produce the results and how this can reduce the cost. However, the concept of deep learning in your business can save you the critical factors of the company by reducing the repetitive tasks or outsourcing for specified projects. Humans are not machines they tend to lose their interest at a point. So, creative or new assignments can engage your employees to do better and enable people to make more efficient use of their time.
Startups use Artificial Intelligence 61% of businesses said they implemented AI in 2017—up from just 38% in 2016, demonstrating that AI has finally hit the enterprise in a meaningful way which reduces both time and cost. In other industries such as the travel industry, people are experimenting with autonomous chat-bots so that they can reach people quickly.
3. Increase in employment opportunities
When you have worked to bring the AI’s to the business area, but find that they are complicated to handle or you are not aware of what tasks to be delegated. This can lead to the destruction of your 10 or 5-year plan because you are lagging. In these areas, every business needs skilled employees or trains its employees under experts to use the software and move forward. Certain areas need emotional intelligence, compromising decisions must be made and here the humans are used at best.
CNBC research in 2018 states that while AI could displace roughly 7 million jobs in the country, it could also create 7.2 million jobs, resulting in a modest net boost of around 200,000 jobs. It’s time to run harder to stay on top of the competition.
Conclusion
AI is the center of technology and will still emerge in the future as AI could double the annual economic growth rates in 2035 by changing the nature of work and creating a new relationship between man and machine. Do your homework and make a plan of what tools, a skills you need and start a new day with artificial intelligence.
by Pravallika | Mar 3, 2025 | Uncategorized
“The Power of visualization is just great”
Have you ever thought why videos see the light of day? Or why people go for videos to look into a product or brand instead of just reading or word-of-mouth? Because Video (63%), alone, has outpaced blogging (60%) in using social media marketing as an asset and people are likely to forget the information or don’t just trust the words until they see something.
A brand or product needs a video marketing strategy which has to socially connect with the audience. It’s vital to have a strategy i.e.
- What do you want to show to the world?
- Which platform to choose?
- How much outreach do you need? And
- What is your ROI?
To find an answer to the above questions below are the key points to be followed for a marketing video.
1. Your story
A brand video should have a glimpse of your journey, your mission, vision, team, product or services. This will pull your potential client’s attention towards your brand, instead of reading an article, a few mins of video that to straight from the founder or CEO brings confidence in the client’s. The aim of brand videos is to create awareness about your company in an easy, innovative, and attractive way for the target audience to visit your website.
2. Befitting platforms
Choosing your platforms depending on your brand or product is not as tough as it sounds. Marketers feel the easiest way to reach the customers is with video on Facebook and YouTube. Other channels which are popular among the young generations are Instagram which currently uses IGTV and Snapchat were a daily update on your company story makes customers curious and they like to share, comment and like thus increasing traffic, sales and leads. Your video can speak about your company ’s insights across all social media platforms.
3. Reach your audience
Be unique with your approach. When a person uses Google to search about a product he/she see similar websites, with similar content or designs, but with a video it makes a user interaction, this grabs their attention and chances are high that they will visit your website. Create short videos, animated videos on kids product, doodle type for How-to-do videos, and testimonial videos to prove your product or solution will help the audience. Reaching the audience in the digital world is much quicker than word-of-mouth.
4. Worth your penny
Make videos in a cost-effective manner rather than spending more. Create a budget for each video content, collect accurate resources and find skilled people. Prosumer cameras or Smartphones or DSLR’s can be used to shoot by a small-scale business. Use free source applications to edit, to add background music and usage of pay-per-click can increase your ROI thus making growth in your marketing strategy.
Conclusion
Check your view-counts, conversion rates and sales and see whether your content on videos is making a difference to your company. If not, don’t stop or worry learn from tutorials or blogs on how to create videos in a step-step procedure. According to HubSpot survey, 54% of the audience wants to see more video content from a brand or product to invite them to visit or buy.
by Pravallika | Mar 3, 2025 | Uncategorized
With time, the method of branding has changed significantly and so have the thoughts of consumers. An unusual name or different labeling of the brand will push your business forward but what about branding?
With rising brands surreal around us, people from all generations have multiple options to choose from, this strengthens the competition leading to Brand wars. Below are five vital points to create your brand.
1. Believe in your mission and vision
Every persona must follow their goals and objectives as it forms a base for branding business. So, discover your market interest and set a goal each day which eventually makes your mission. Keep believing in yourself to be better every day and wishing to explore more leads to vision.
Remember every step you make, and every milestone you cross will reflect your goals. Be clear in your mission because that sets the path to your success and aim to accomplish your vision in a period.
2. Narrow your target audience
Understand your audience by getting personal with them. Do a little homework before you approach, and study the audience’s behavior by using social media. Visit meet-ups and CRM events to catch up with the latest technologies to attract your audience, talk to people and find out what customers need.
Address clearly what makes you different, how you provide, and why your target audience should choose you. Make sure your words should make them trust you, respect you and acknowledge your brand.
3. Give away a glimpse of your wisdom
Give a bit of your wisdom to people who work with you and for the people you work for. Publish articles in your field by giving important information to succeed, what to do and what not, pros and cons of choosing the path and these can lead to loyal customers.
Your picture to the outside world will change and so does your brand. Being helpful to someone always gives the greatest pleasure and it’s a strategy to help you grow your business.
4. Digitalize your business
Digital marketing is a new way out. The time you take to think of digitalizing your brand already your competitors are into it. Make maximum use of online platforms to promote your brand. Audiences are found surfing the best websites to fulfill their need, so mark your brand in the very first searches.
Usage of PPC(Pay Per Click), SEO’s, email marketing and SEM’s can enhance your brand and you can stand out from the crowd. Make your brand one-click away.
5. Build a supportive team
Last but not least, your team. When you fail or win it’s not only you who is affected it’s the team as well. Think twice before you pick someone on your team, they are going to be supportive throughout your ups and downs.
Building your support team not only gives you confidence, but motivates you and strives your business to an ultimate level. Find experts to join your team, use next-gen knowledge to stay current on the trends. Have a team of niche.
